#BE OBSESSED OR BE AVERAGE OR THE 10X RULE WHICH HOW TO#
If you want real success, you have to know how to harness your obsession to rocket to the top. But that has really just given us an excuse to be unexceptional. The conventional wisdom is to seek balance and take it easy. As Grant says, we're in the middle of an epidemic of average. And it can help you achieve massive success too. Obsession made all of his wildest dreams come true. He wanted to live in a mansion and even own an airplane. He reclaimed his obsession with wanting to be a business rock star, a super salesman, a huge philanthropist.
He said NO to the haters and naysayers and said YES to his burning, outrageous, animal obsession. But when he tried it their way, he hit rock bottom. If he played by the rules, they said, he could enjoy everyone else’s version of middle class success. Grant had grown up with big dreams, but friends and family told him to be more reasonable and less demanding. he was broke, jobless, and drug-addicted. Magazine.īefore Grant Cardone built five successful companies (and counting), became a multimillionaire, and wrote bestselling books.
One of the 7 best motivational books of 2016, according to Inc. But Grant Cardone thinks this preoccupation with balance has really just given an excuse to be mediocre.įrom the millionaire entrepreneur and New York Times bestselling author of The 10X Rule comes a bold and contrarian wake-up call for anyone truly ready for success. Society tells us that this is what it means to lead a balanced life. So-called “normal” people get up every day, go to work, do what’s asked of them, leave promptly at 5, and return home to sit on the couch and watch TV. We’re in the middle of an epidemic of average.
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